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A company steeped in history, health and family values, Vitamix has been helping promote nutrition for nearly a century. Vitamix was founded in 1921 by William Grover Barnard, or affectionately known as “Papa”, when he was helping a friend through an illness and made the connection between whole-food nutrition and overall well being. Papa named the first blender “Vita-Mix”, because vita means life, and in 1964, when Papa’s son inherited the company, Vita-Mix Corporation became the company’s new name. Early on, Vitamix insisted on having control of its high-end product line. They were much more interested in getting it right and growing slowly on a solid foundation rather than allowing greed to dictate their decisions – principles they uphold to this day and just a few of the many reasons I’ve remained with this company for over 15 years. Based in Cleveland, Ohio, Vitamix is protective of their decision to hire locally and have expanded into a multinational company due to their steadfast commitment to solid business practices, superior products and spectacular customer service. Popular amongst everyone from home foodies to top chefs, Vitamix is helping encourage whole food nutrition one blend at a time. Designed for function and built for durability, Vitamix’s line of high performance blenders stand up to years of rigorous use in commercial kitchens and decades of use in the home. Featuring unmatched versatility, these blenders are great for smoothies, juices, dips, spreads, soups, food prep, dressings, purées, dough, and basically anything your culinary creativity allows. Plus, with a 30-second, self-cleaning feature, these blending machines conveniently transition from breakfast through dinner.
What They Stand For
Improving the vitality of people’s lives and liberating the world from conventional food and beverage preparation boundaries.
We create relationships for life by developing and producing the world's best performing and most reliable blending equipment.